creature MArk
About the project
sketches
Each student chose an animal to translate into a simplified form. The animal had to identifiable through its figure, as well as communicate some of its typical personality traits.
Pangolin
Fennec Fox
Picking an animal
ideation
final
The features chosen to show with the fennec fox were its large ears, eyes, and tail as well as its small nose.
The personality characteristics that were focused on was curiosity and skittishness.
Rough Ideas
Directional Ideation
Final MArk
Sparkling water branding
The brand was inspired by the fennec fox’s habitat, the desert. I chose three flavor profiles based on this habitat and branded with the same visual elements utilized for the creature mark.
visual identity
